The third design culture lab continues our exploration away from the pure “engineering of rational tasks” into the “meaning of things” and the professional processes that deal with emotional and socio-cultural relations between users, objects, producers and designers. In the morning session, there will be an introduction to the methodology of product design with the focus on market segmentation and user experience design. With the guest speakers in the afternoon, we represent two opposite professional viewpoints: designing spaces for global customers (architecture) on the one hand and designing lifestyle/mobility (motorbikes) specifically for the Thai market on the other.

Honorable speakers in this Design culture Lab 3
Mr. POLLAJAK LEELAYUVAT 20 years of professional experience including positions as furniture builder, designer/fabricator, architect, studio manager and most lately associate director of the Bangkok office of a world-renowned company in global planning and architecture, Chapman Taylor. Projects range from show-rooms and shopping-complexes to resorts and residences and include clients as diverse as IKEA and Harley-Davidson.

Mr. BUNDIT BOONKERD and Mr. SORAWIT AUENOPSAWAT the GPX designers responsible for the latest exciting range of motorbikes of the all-Thai brand.